Dublin Core
Titre
La mobilité des consommateurs et les nouveaux espaces commerciaux
Sujet
Shoppers' Mobility ; peregrination ; Two-salaried Family ; Motorization ; Supermarkets ; Nearly Retail Outlets
Motorisation ; Mobilités d'achats ; Commerces de proximité ; Grandes surfaces alimentaires ; Bi-activité ; Pérégrination
Description
Les transformations de la mobilité liée aux achats sont au cœur de notre problématique. L'usage de la proximité se modifie. La dissociation croissante entre commerce et habitat se révèle être l'expression d'une refonte des rapports entre univers d'approvisionnement et sphère domestique. A la dichotomie centre-périphérie, l'un et l'autre spécialisés dans l'une ou l'autre branche du commerce, se substitue un espace marchand plus flou. L'espace central, sur la défensive, perd de plus en plus de marché au profit des pôles commerciaux périphériques. La motorisation croissante des ménages - voire leur bi-motorisation -, l'activité de plus en plus répandue des femmes, le fait d'appartenir au groupe des propriétaires de maisons individuelles situées en zones périurbaines, autant de facteurs qui contribuent à une grande mobilité pour les achats - voire à une pérégrination -, à l'échelle de l'agglomération, liée à d'autres motifs de déplacements.
Consumers' Mobility and new Retail Outlets
The evolution in shoppers' mobility is the crux of the matter. What we mean by proximity is slowly changing. There is an ever-increasing gap between retail shopping and homes and it shows that relations between the supply and domestic sectors are being completely transformed. A less clearly outlined retail shopping is taking over from the sharp dichotomy which exists between the town and out-of-town centres, each one specialising in its own specific branch. The city centre retail outlets are on the defensive and are constantly losing their market share to retail parks situated on the outskirts. More and more families have cars, even two cars, more and more women work, families are increasing moving to house situated outside the town or on the outskirts ; all these factors lead to a greater mobility among shoppers ; it could even be called a peregrination within the area, and is linked to other reasons for travelling.
The evolution in shoppers' mobility is the crux of the matter. What we mean by proximity is slowly changing. There is an ever-increasing gap between retail shopping and homes and it shows that relations between the supply and domestic sectors are being completely transformed. A less clearly outlined retail shopping is taking over from the sharp dichotomy which exists between the town and out-of-town centres, each one specialising in its own specific branch. The city centre retail outlets are on the defensive and are constantly losing their market share to retail parks situated on the outskirts. More and more families have cars, even two cars, more and more women work, families are increasing moving to house situated outside the town or on the outskirts ; all these factors lead to a greater mobility among shoppers ; it could even be called a peregrination within the area, and is linked to other reasons for travelling.
Desse René-Paul. La mobilité des consommateurs et les nouveaux espaces commerciaux. In: Espace, populations, sociétés, 1999-2. Les mobilités spatiales. pp. 281-289.
Créateur
René-Paul Desse
Éditeur
PERSEE
Date
1999
Langue
fre
Type
article
Identifiant
http://www.persee.fr/web/revues/home/prescript/article/espos_0755-7809_1999_num_17_2_1891
doi:10.3406/espos.1999.1891
Couverture
281-289