Ambiance in vitro - Les pouvoirs de l'étalagiste

Ambiance in vitro - Les pouvoirs de l'étalagiste

[SHS:ARCHI] Humanities and Social Sciences/Architecture, space management

[SHS:SOCIO] Humanities and Social Sciences/Sociology

shop windows

window display

display window lighting

The history of window display in France during the fifties and sixties tells us about the creation of strong relationships between this decorative art and theatre. Although decorations and classical principles of composition inherited from the old days did illustrate the very first statements of this art, window display designers also managed to settle visual ambiances in windows to tempt the modern public. Thanks to the clever use of paper, cardboard, metal and any kind of unexpected materials, including modern lighting, they created artificial environments enhancing consumer goods, and introducing dreamlands in the heart of the cities.

Monin, Éric

Ambiances in action. Proceedings of the 2nd International Congress on Ambiances / Ambiances en acte(s). Actes du 2nd Congrès International sur les Ambiances

Ambiances in action / Ambiances en acte(s) - International Congress on Ambiances, Montreal 2012

2012

FRE

conference proceeding

http://halshs.archives-ouvertes.fr/halshs-00745522

http://halshs.archives-ouvertes.fr/docs/00/74/55/22/PDF/ambiances2012_monin.pdf

Montreal

Canada