CityEvents : Place selling in a media age

CityEvents : Place selling in a media age

Olympic Games, European Capital of Culture, event, media, tourism, city marketing

Large international events like the Olympic Games put cities on the world map. CityEvents, place selling in a Media Age addresses the question how cities have been raising their profile internationally by hosting large international events throughout the twentieth century. It explores this question by introducing the CityEvent model. This model allows for the study of large international events from a threefold perspective, analytically integrating the roles of the media, host cities and event owners with each other. By means of this model, developments and transformations in the hosting of events are reconstructed in relation to historical developments in the media. This thesis provides a history of event-based place selling and simultaneously offers insights into the hosting of current and future events. The cities of Amsterdam, Berlin and Helsinki, both as hosts of the Olympic Games and as European Capitals of Culture, feature as case studies.

Rennen, Ward

Universiteit van Amsterdam

2007

Verstraete, G. E. E. Promotor

Dijck, J. F. T. M. van. Promotor

en

Thesis

http://dare.uva.nl/aup/en/record/309649

http://lallier.msh-vdl.fr/theses/items/show/976

http://lallier.msh-vdl.fr/theses/archive/files/f77153a839e59d29798440fb38d3ea9b.jpg