Dublin Core
Titre
L'ambiance des écrans dans les lieux publics - Le cas de l'affichage numérique
Sujet
[SHS:ARCHI] Humanities and Social Sciences/Architecture, space management
[SHS:SOCIO] Humanities and Social Sciences/Sociology
digital signage
digital display
ambient video
screens
public space
Description
Digital signage is a form of electronic display on digital screens. Its content is regulated through a server that plays texts, animations, videos or slide shows for a targeted audience. Based on a fieldwork study on four streets in Paris, a typology of contents was established. It shows seven types of functionalities: information, advertising, promotion, product presentation, illustration, entertainment and animation. This article deals with how each of these functionalities is part of the atmosphere in public places on one hand, and how they create emotional effects, on the other hand.
Créateur
Crépet, Juliette
Source
Ambiances in action. Proceedings of the 2nd International Congress on Ambiances / Ambiances en acte(s). Actes du 2nd Congrès International sur les Ambiances
Ambiances in action / Ambiances en acte(s) - International Congress on Ambiances, Montreal 2012
Date
2012
Langue
FRE
Type
conference proceeding
Identifiant
http://halshs.archives-ouvertes.fr/halshs-00745858
http://halshs.archives-ouvertes.fr/docs/00/74/58/58/PDF/ambiances2012_crepet.pdf
Couverture
Montreal
Canada